Hey, I'm Lucas.

I'm a Catholic husband and father. My wife and I have three children — Charlotte, Leo, and one in Heaven — and live in Fort Worth, TX.Here's what I am doing professionally (as of February 2025):1. I run marketing for Newman Ministry, a portfolio company spanning commercial real estate, B2B tech, and a Catholic non-profit.2. I'm a partner and strategist for Modern Animal, a marketing and innovation agency serving brands with strategic marketing.3. Lastly, I am a SMB searcher looking to acquire my first company in the next 12 months.

Let's connect.

Send me an email and connect with me on LinkedIn.

Strategy and Copy — let's get it.

I'm available for hire primarily as a copywriter on a contract basis.Here are the lanes I stay in:

  • - Story-based Emails

  • - Social Ads

  • - Website Copy

If you have more foundational work that needs to be done, I also contract as a strategist. Things like...

  • - Market Research

  • - Persona Docs

  • - Messaging and Positioning

For a strategy session, you can book a FREE, discovery call below.I get a feel for the project, you figure out if I can help. If so, we'll go from there.

About me.

Faith and Mission-Driven

I am Catholic before I am anything.Jesus Christ, His Church, and Tradition is the most important thing you can know about me. (Have questions? Would love to chat!)I spent six years as a missionary which fueled my mission-driven nature.I bring to the table extensive experience as a leader and speaker, which lends to the things I like to write about. Virtue, leadership, and character development.

Husband and Father

I am married to Laura, and we have a daughter named Charlotte.Being a husband is the greatest friendship I'll ever know this side of Heaven. And being a father is the most rewarding (and sleep-depriving) adventure I could ever embark on.Here's a photo of Laura and me on our wedding day...

Marketer

I got my start in marketing at a private equity firm called Xenon Partners. We owned and operated a portfolio of small to medium-sized Saas companies.After a year, I made the jump to the world of residential real estate as a Content Strategist for Evernest, a property management and brokerage company. When I joined, we managed 6,000 properties. Today, Evernest manages over 17,000 homes and brokers more than 1,000 deals each year.Today, I work as a Content Strategist and Lead Copywriter for Newman Ministry, a non-profit that connects high school seniors to college campus ministries. Also the Head of Growth for Called.

Self-directed education

I am a graduate of Praxis, a 6-month business boot camp that provides young professionals with the necessary skills, training, and experience to jumpstart a career in a growing startup.At 19 I dropped out of college, deciding to pave the way for a career the non-traditional way. I am passionate about self-directed education through new media.